Bormioli Rocco
Bormioli Rocco unveils new stars at International Home & Housewares Show 2011
Bormioli Rocco Showcases Philosophy for Dining Table of the Future, Featuring Two Complete Tableware Ranges and Innovative Materials
CHICAGO, March 6, 2011 — Bormioli Rocco, the leading Italian manufacturer of glass tableware and professional glass products, today unveiled its latest houseware lines - Nettuno and Cometa - and newly formulated product materials - Star Glass, Porcelain Glass and XLT Treatment - at the International Home & Housewares Show 2011. Alongside the new collections presented, Bormioli Rocco is showcasing its newest additions to some of its most popular lines, including Ypsilon, Ceralacca, and Frigoverre.
Both the Nettuno and Cometa concepts were inspired by the needs of Bormioli Rocco’s customers, to create a complete table setting that truly reflects their desire for high quality and beautiful design. Nettuno’s collection includes simple, yet elegant shaped tableware made from thermal shock-resistant tempered glass, perfect for add style to everyday use. The Cometa collection, however, is made from Porcelain Glass, drawing inspiration from architectural designs and standing out for its bold, contemporary look.
“The International Home & Housewares Show is an opportunity for Bormioli Rocco to showcase its evolution of the dining table and this year’s tableware fashion through the introduction of new product line and technologies,” commented Giancarlo Masini, General Director of Bormioli Rocco – Home Business Unit. “We are very proud of our work and have made major investments in research and development, as we want to offer new innovative materials and trendsetting designs to our growing customer base.”
In addition to the new products, motifs and line extensions, Bormioli Rocco developed and presented three new material compositions used to create its unique glass products and designs.
• Star Glass: has the brilliance and purity of crystal without the addition of lead, using a new formula that allows maximum glass neutrality and a total absence or hints of color and impurities.
• Porcelain Glass: resembles porcelain, but has the features of tempered glass, in that it is non-porous, while guaranteeing cleanliness and 100% recyclability, for a totally environmentally sustainable approach.
• XLT Treatment: new extra lasting treatment created to resist scratches and chaffing without altering the perfect transparency of glass, while providing greater strength to its wine glasses compared to any other currently available on the market. The XLT treatment lasts over the entire life of the product and will not wear away in time.
Aside from Bormioli Rocco’s Home products, it has also designed a new product for the professional market called Electra, the first collection of stemware made from Star Glass, XLT Treatment.
For more information about Bormioli Rocco, please visit www.bormioliroccocasa.com or visit Bormioli Rocco’s booth at #S-437.
ABOUT BORMIOLI ROCCO
Bormioli Rocco, founded in 1825 in Italy, is a pioneer in the domestic and catering glass sector that has grown from a single entity into a group of business and multinational production units. With widespread presence across the retail and foodservice channels, Bormioli Rocco has an extensive range, from wine glasses to barware, dinnerware and serve ware and a variety of products in food storage and canning. With a range of colors and designs, all items are fashioned to accommodate a variety of different requirements and styles. The company has a partnership with the Italian Sommelier Association (AIS).