Bormioli Rocco

Bormioli Rocco and the Design School at the Polytechnic of Milan

Bormioli Rocco, in collaboration with the PROJECT LAB FOR FASHION of the Polytechnic of Milan, Design School, has developed the NEW FIDO EMOTIONS project which saw 46 young designers of 12 nationalities engage in an original test of creativity. 

Inspired by 4 emotional conditions, Confidence, Secret, Love and Dream, designers have developed their stories which find their graphic transposition in a painted scarf enclosed in the Fido jar. The historic Bormioli Rocco airtight jar for storage, thanks to its characteristics and excellent ability to preserve its content, will make sure the emotions told by the artists do not lose their original freshness and become objects to store, share and offer. 

With the occasion of Vogue Fashion Night the works of the artists will be on display, 4 of which will be on sale at the flagship store of Bormioli Rocco in Milan, in Corso Garibaldi, 3 for the price of 10 euros. 

The project, led by CAPITALE CREATIVO - TASTE3: research group founded by Susanne Kreuzer and Marco Turinetto, is called NEW SENSATION - EXTRA PRODUCT and is based on finding a "side" creativity with respect to the brand exploring the world that revolves around its core business.