Bormioli Rocco

Bormioli Rocco presents its new collection at the Salon Maison & Objets

January 20, 2012 - Villepinte, Maison & Objet. The undisputed leader in the field of glass and tableware in Italy, Bormioli Rocco takes part for the first time at the Salon Maison & Objet, to present the new collections to French and European professionals. 

MyHome and MyBusiness offers, proposed by Bormioli Rocco, will be even more complete from 2012, thanks to a new line of products for shops specialized in the art of the table. 

Present in retail and professional catering, Bormioli Rocco has a proven track record in the decoration of the table through its collections of glasses (such as cups, wine and water chalices), plates, bowls and cups. 

Bormioli Rocco has chosen Salon Maison & Objet to reveal, exclusively, in an elegant and glamorous setting, through four virtual windows, its new Cashmere and Venus collections for the table and the newborn in the glassware range, Diamond, Pulsar, and Cassiopea. 

Other product lines that bear witness to the brand’s constant spirit of innovation, such as Cometa and Nettuno - designed according to the "Porcelain Glass" and "Stella di vetro" unique processes - will also be presented at the stand (Hall 3 Stand B88C87), transformed for the occasion into a true Parisian boutique. 

Bormioli Rocco Brand Information ... 

In 2011, significant investments in research and development have given new life Art at the table Division of Bormioli Rocco, through the use of new materials and the creation of a groundbreaking product design. A specialization process has helped to streamline the product catalogue and to conceive new design products to decorate the table, grouped in order to create homogeneous series and for a customized decoration of the table. All this without any compromise, neither in terms of

reliability, nor in terms of cost. In addition, the Art at the table Division aims to give consumers a more central role, interacting with them during the product design in order to obtain a finished product that accurately reflects their expectations in terms of style and functionality. 

Bormioli Rocco brand core values ... 

... are found in all the products in the Art at the table Division. A special care for style allows you to anticipate future trends in the field of table decoration and propose a different approach each time: a significant change is needed for those who want to decorate their table according to the mood. The philosophy of Bormioli Rocco is not to impose a style to consumers, but rather to offer the possibility of expressing their tastes, through the products in which they actually identify themselves in. 

Performance and reliability are two other core values of the brand, enshrined in the quality of design and functionality, ensuring the creation of more efficient and easier to use products, while maintaining a significant focus on style and design. Bormioli Rocco uses innovative materials to manufacture products with unique features, such as the new Star Glass, whose brightness makes it similar to crystal, even without the addition of lead (it is 100% recyclable), or Porcelain Glass, porcelain-like material in terms of texture and warmth, but with the non-porous characteristics of glass. 

The brand gives the consumer top priority from the design phase, with the goal of creating products that meet their specific needs, in terms of functionality and design.